Privacy Policy

Bizdify (ABN 52 645 072 297) ("we", "us", or "our") operates as a digital reputation management company in Australia. We are committed to protecting the privacy of our clients, website visitors, and individuals whose online presence or publicly available information we analyze in connection with our services.

This Privacy Policy sets out how we collect, use, store, disclose, and manage personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. Scope of This Policy

This Privacy Policy applies to personal information collected by us through:

• Our website (www.bizdify.com) and any associated web portals;
• Enquiries, consultations, and engagement agreements for our digital reputation services;
• Digital monitoring, online auditing, search engine optimization (SEO) tracking, content suppression, and online review management activities;
• Direct communications via email, telephone, or online forms.

2. Personal Information We Collect

"Personal information" has the meaning given to it in the Privacy Act 1988 (Cth)—namely, information or an opinion about an identified individual, or an individual who is reasonably identifiable.

Depending on your interaction with us, we may collect:

A. Client & Contact Information

• Identification Details: Full name, job title, business name, date of birth, and photographic identification (where required for identity verification).
• Contact Details: Email address, telephone number, mailing address, and physical business address.
• Billing Details: Credit card details, bank account numbers, billing addresses, and payment history.

B. Reputation & Online Profile Data

When providing digital reputation assessment, monitoring, suppression, or removal services, we may process:

• Publicly Available Information: Online profile links, social media posts, public forum mentions, news articles, search engine index data, and public court or regulatory listings.
• Reputation Assessment Assets: Target keywords, search query histories, negative search results, URLs flagged for content removal, and user-generated review data.
• Authorization Documents: Written authorizations, cease-and-desist letters, statutory declarations, or legal requests signed by you to act on your behalf before third-party platforms, search engines, or domain hosts.

C. Technical & Usage Data

• Device & Analytics Data: IP address, browser type and version, operating system, referral source, pages viewed, time spent on site, and system log data.
• Cookies and Tracking: Information collected via cookies, web beacons, and site analytics tools.

3. How We Collect Personal Information

We collect personal information through lawful and fair means:

• 1. Directly from You: When you request a consultation, fill out forms on our website, sign a service agreement, participate in surveys, or communicate with us directly.
• 2. From Publicly Accessible Sources: As part of our core reputation monitoring and management services, we aggregate publicly available data across search engines, social media platforms, public registers, review aggregators, and digital media outlets.
• 3. Automated Technologies: When you interact with our website, automated monitoring or analytics tools collect standard technical and device data.
• 4. Third Parties: On occasion, we may receive information from third parties, such as legal advisors, identity verification providers, or client-authorized representatives.

4. Purposes of Collection, Use, and Disclosure

We collect, hold, use, and disclose personal information for the following primary purposes:

Category	Primary Purpose
Service Delivery	Performing online audits, monitoring digital sentiment, implementing suppression strategies, filing removal requests, and managing public search profiles.
Identity & Authority Verification	Verifying client identities and confirming authority to initiate content takedowns or legal notices on specific profiles.
Client Communication	Providing progress reports, sending service alerts, responding to enquiries, and delivering invoices.
Business Operations	Managing internal record-keeping, billing, risk management, service optimization, and analytics.
Legal & Compliance	Complying with legal obligations, establishing or exercising legal claims, and enforcing our terms of service.
Marketing	Sending newsletters, promotional material, and industry updates (subject to your right to opt out at any time).

5. Disclosure to Third Parties

We do not sell personal information. We may disclose personal information to third parties only to the extent necessary to fulfill our service objectives or where required by Australian law:

• Platform Administrators & Search Engines: Major search platforms (e.g., Google, Bing), social media platforms, online review sites, and web hosting providers when submitting takedown notices, legal removal requests, or copyright claims on your behalf.
• Third-Party Service Providers: External IT infrastructure providers, web hosters, CRM software providers, payment processors, and analytics platforms.
• Professional Advisors: Lawyers, accountants, insurers, and auditors engaged by us.
• Regulatory Authorities & Law Enforcement: Government agencies, courts, or law enforcement entities when required or authorized under Australian law or court orders.

6. Overseas Disclosures

Due to the global nature of digital reputation management and cloud computing, personal information may be transferred to, or accessed by, entities located outside Australia.

• Location of Overseas Recipients: Overseas recipients are typically located in the United States, the United Kingdom, the European Union, or countries where global digital platforms, search engines, or cloud servers reside.
• APP 8 Compliance: Before disclosing personal information to an overseas recipient, we take reasonable steps to ensure that the overseas entity complies with the Australian Privacy Principles or is subject to a substantially similar privacy regime, unless an exception under APP 8 applies (such as your express consent to the disclosure).

7. Data Security and Storage

We hold personal information in both electronic and physical formats. We take reasonable physical, technical, and administrative steps to protect your personal information from misuse, interference, loss, and unauthorized access, modification, or disclosure.

These measures include:

• Transport Layer Security (TLS/SSL) encryption for data transferred through our online services.
• Role-based access controls and multi-factor authentication (MFA) for staff handling confidential reputation files.
• Secure data storage on ISO 27001-certified cloud infrastructure.
• Routine security reviews, system logging, and vulnerability assessments.

Where personal information is no longer needed for any purpose for which it may be used or disclosed, and we are not legally required to retain it, we will take reasonable steps to securely destroy or permanently de-identify the information.

8. Cookies and Tracking Technologies

Our website uses cookies, web beacons, and session tracking technologies to enhance user experience and gather anonymous traffic statistics.

You may configure your web browser settings to reject cookies or alert you when cookies are being set. Disabling cookies may affect your ability to access certain features of our website.

9. Accessing and Correcting Your Personal Information

Under APPs 12 and 13, you have the right to request access to the personal information we hold about you and to request corrections if you believe it is inaccurate, out of date, incomplete, irrelevant, or misleading.

• Requests: To request access or correction, please contact our Privacy Officer in writing using the details in Section 11. We will respond within a reasonable timeframe (typically within 30 days).
• Exceptions & Refusals: In certain circumstances authorized by law, we may refuse access or correction. If we refuse your request, we will provide you with written notice stating the legal grounds for refusal and details on how you may lodge a complaint.

10. Privacy Complaints & Dispute Resolution

If you believe we have breached the Australian Privacy Principles or failed to comply with this Privacy Policy, you may submit a formal complaint to our Privacy Officer.

Complaint Process

• 1. Submit in Writing: Send your complaint to our Privacy Officer using the contact details below, outlining the specifics of your complaint.
• 2. Investigation: We will acknowledge receipt of your complaint within 5 business days and investigate the matter.
• 3. Response: We aim to provide a formal written resolution or update within 30 days of receiving your complaint.

If you are unsatisfied with our response, you may refer your complaint to the independent Australian privacy regulator:

Office of the Australian Information Commissioner (OAIC)
GPO Box 5218, Sydney NSW 2001
Phone: 1300 363 992
Email: enquiries@oaic.gov.au
Website: www.oaic.gov.au

11. Contact Details

If you have questions, feedback, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Privacy Officer — Bizdify
Postal Address: 46 Cavill Ave, Surfers Paradise QLD 4217, Australia
Email: info@bizdify.com
Website: www.bizdify.com

12. Updates to This Policy

We may review and update this Privacy Policy periodically to reflect changes in our legal obligations, business operations, or digital technology stack. Updated versions will be published on our website with a revised "Last Updated" date. Continued use of our services or website following any updates constitutes acceptance of the revised Privacy Policy.