In today’s digital age, online employer reviews have become an integral part of the hiring process. Glassdoor is one such platform that allows current and former employees to share their experiences, opinions, and reviews about their employer. Glassdoor’s popularity has grown over the years, with millions of job seekers using it to research potential employers before applying for a job. As an employer, it is crucial to monitor your employer brand on Glassdoor, respond to feedback, and remove negative reviews to maintain a positive reputation. In this blog, we will discuss how to remove negative Glassdoor reviews and manage employer reputation.
Why Glassdoor reviews are important
Glassdoor is important for several reasons:
Attracting and retaining top talent: Potential employees use Glassdoor to research potential employers before applying for a job. A positive Glassdoor review can attract top talent, while negative reviews can deter potential employees.
Maintaining a positive reputation: Negative Glassdoor reviews can damage your company’s reputation, making it essential to monitor and respond to feedback promptly.
Addressing employee concerns: Glassdoor reviews can provide valuable insights into your company’s culture, policies, and practices. Monitoring your employer brand on Glassdoor can help you identify areas for improvement and address employee concerns.
Improving employee engagement: Monitoring your employer brand on Glassdoor and responding to feedback can improve employee engagement and morale by showing that you value their opinions and are committed to making improvements.
What Should You Do When You Receive Negative Glassdoor Reviews?
Receiving a negative Glassdoor reviews can be frustrating, and responding to negative reviews online can be troublesome for an employer. But there are several steps you can include in a bad review response strategy for managing an employer’s reputation online.
Don’t ignore the review: Ignoring a negative review can make the situation worse. Responding to the review shows that you take feedback seriously and are committed to making improvements.
Respond promptly: Responding promptly to negative reviews can help prevent the situation from escalating. Your response should not take more than 48 hours; try to respond within 24 hours of receiving the review.
Keep your response professional: When responding to negative reviews, it’s essential to remain professional and avoid getting defensive or emotional. Acknowledge the feedback and offer solutions or next steps for improvement.
Address the specific concerns raised: In your response, address the specific concerns raised in the review. This shows that you have taken the feedback seriously and are committed to making improvements.
Provide context: Sometimes, negative reviews may be the result of a misunderstanding or miscommunication. Providing context and explaining your company’s policies or procedures can help clarify the situation.
Offer a solution: In your response, offer a solution or the next steps for improvement. This shows that you are committed to making changes and can help restore trust with the reviewer.
Monitor the situation
After responding to a negative review online, monitor the situation to ensure that the issue has been resolved. This may involve following up with the reviewer or making changes to company policies or procedures. If the negative review violates Glassdoor’s community guidelines, you may be able to request its removal. However, it’s important to note that Glassdoor does not remove a bad review solely because it is negative. The review must violate the community guidelines, such as containing hate speech or personal attacks, to be eligible for removal.
What Are the Steps Involved in Removing a Negative Review from Glassdoor?
While having Glassdoor review removed from the platform is not easy, it is however very much possible. Here are the steps involved in the whole negative feedback removal process:
Determine if the review violates Glassdoor’s community guidelines: Glassdoor has community guidelines that all reviews must adhere to. If the review violates these guidelines, it can be flagged for removal. You can find these guidelines here: https://help.glassdoor.com/s/article/Community-Guidelines
Respond to the review: Before flagging a review for removal, respond to the review and try to address the concerns mentioned.
Flag the review for removal: If the review violates Glassdoor’s community guidelines, it can be flagged for removal. To flag a review, click on the flag icon next to the review.
Follow up with Glassdoor: Glassdoor will review the flagged review and determine if it violates their community guidelines. The flagged review will be removed if it violates the community guidelines.
The above mentioned method to remove negative Glassdoor reviews is a great way to improve your online reputation.
What are the best practises for responding to negative reviews on Glassdoor?
By studying the following points, you will know how to respond to employee complaints on Glassdoor:
Respond promptly: Respond to negative Glassdoor reviews promptly to show that you care about your employees’ opinions.
Use a professional tone: Stay professional and avoid getting defensive or confrontational in your response because you must be cautious while dealing with angry employees.
Be transparent: Be transparent about the steps you are taking to address the concerns mentioned in the review.
Take the conversation offline: dealing with the angry employees If possible, take the conversation offline and address the concerns directly with the employee.
Encourage positive reviews: Encourage satisfied employees to leave positive reviews on Glassdoor to balance out the negative feedback.
Online employer reviews are an essential part of the hiring process, and Glassdoor is one of the most popular platforms for sharing these reviews. As an employer, it is crucial to monitor your employer brand on Glassdoor, respond to feedback, and remove negative Glassdoor reviews to maintain a positive reputation.