Tools and strategies of Online Reputation Management: How to Protect Your Brand and Build a Positive Image
Online reputation management (ORM) refers to the practise of monitoring, influencing, and protecting the image of a person, business, or brand on the internet. The internet is a vast and open platform where anyone can post anything about anyone, and that content can spread rapidly, positively or negatively, affecting an individual's or business's reputation. Business online reputation management is crucial for online reputation protection, as reputation plays a critical role in customer acquisition and retention. Online reputation monitoring involves various brand protection strategies and...